Articles related to マーケティング | ANNAI magazine



An abstracted chart that depicts typical agile iterations

jGrants: Grant application and management system for the Ministry of Economy, Trade and Industry of Japan

ANNAI worked closely with the METI for the last three years, conducting fundamental research and developing the system using an agile development methodology. In this blog post, we will describe the unique challenges of agile development involving Japanese ministry, the project's history, as well as the benefits.


Japanese consumer wants "because it's you"

Today's article is about the customer insight in Japan. Japanese consumer market is said to be one of the most difficult market because customers require high quality. If you want to learn a little bit more about what it mean by that, this article will be helpful.


Enhancing search experience will improve conversion

Decision-making process in BtoB business has entirely changed. According to one survey, 60-90% of the decision-making process is processed online, before getting to the negotiating table. So knowing the online behavior of your target customer is vital for your marketing success.